Creating a flyer is not as easy as it sounds. You must think about its message, choose the right colours and all the graphic elements to fit on a small format. Creating a flyer is thus easier said than done. That’s why, in this article, I present 4 simple steps to impress your target audience with a splendid flyer. Note that we will begin this work on Photoshop.
Create a flyer: General presentation of its form
First, let’s go to “Files” and create a new document of format A6 and import a photo. To do this, simply go to “Files” and then “Open”.
This done, we will now choose an image that will constitute the bottom of the header of our flyer, then open it in Photoshop. Using the drag tool on the side toolbar, let’s move this image, just by dragging it with the mouse, into the A6 format document we just created.
Note that we will create a flyer for which the overall presentation will be divided into three parts: the header (which includes, among others, the logo, the name of the company and its slogan), the message content in the middle and the contacts placed at the bottom.
The header of the flyer
Since we already have an image for the header, all that’s missing is the company logo and name. Since the logo should be displayed without a background, we will first clip the element we need.
Let’s start by opening the logo in Photoshop. The magic wand tool is perfect for removing the background of the logo image. After choosing this tool, just click on the bottom to activate its selection. To delete it, simply press the “Delete” button. Then, to import the logo, just apply the same process as when moving the first picture (with the “move” tool).
In the case where the colours of the logo and the colour of the background picture contrast too much, it is necessary to adjust them. In our example, we will adjust the colours of the background image. Let’s first select the image and then, in the horizontal bar at the bottom of the menu bar, click on “Image”, then “Settings”. A dialog box opens, allowing the adjustment of hue and saturation. Let’s apply a tint of +20 and a saturation of -40, and end by clicking OK.
Now, to add a text in the header, we will use the Horizontal Text tool. After selecting the tool and delimiting the text field on the image, all you have to do is write the text you want, such as the name of the company.
Displaying the message content
To create a flyer implies having a striking design – as much for its overall presentation, as for the message to be passed. So, using the rectangle tool, draw the limits of the message content on the middle part of the flyer. We will then set an appropriate color. For our example, we will match it with the colour of the logo.
So, in the bar horizontally aligned below the Menu bar, choose a colour in the “Background” window. So that this color merges perfectly with that of the logo, we will use the plot selection tool. To do this, you must first select the move tool, then click on the content that will host the message, then on the plot selection tool.
Also in “Background”, click on the “Colour Selector” tab (top right) to bring up a colour palette. A small viewfinder is also displayed, allowing you to apply the colour of the logo (by clicking on it) in the space of the message content.
To write the text, we will always use the Horizontal Text tool. We want to create a simple, but original flyer. We will therefore divide the content into three texts aligned side by side. For this time, we will first draw the boundaries of the first text and then write the content of the message. To quickly create the two remaining text boxes, just duplicate the layer of the first text (in the layers palette), dragging it to the “Create Layer” tab, and then proceed as before – a second time.
In the end, in the workspace, you just have to highlight the two superimposed text boxes in the first (by dragging with the mouse). Obviously, for the moment, the three zones display the same text and must therefore be modified.
If you want to insert titles, it’s the same process – with the horizontal text tool.
Presentation of contacts
The other benefit of creating a flyer is that your target audience can have your contact details.
With the rectangle tool, we will draw – in the lower part of the flyer – the limits of the area that will contain the contacts. And to insert the text, we will always use the Horizontal Text tool.
It would also be nice to decorate this area with icons (eg Facebook logos, G-mail, a small phone icon, etc.). Note that these images must be in PNG format with a transparent background and should follow the same import process as before. The fact that they are with a transparent background greatly facilitates their integration in our flyer. Otherwise, we’ll have to cut them off.
If your images are large (not in icon format), no problem. To reduce an image to a more appropriate size, simply use the handles delimiting its frame while holding down the Shift button. Thus, it will keep the proportionality of its dimensions – while changing size.
To create a good readable flyer, we must take care to check what the texts look like. To select the texts, you must first double-click on the layer concerned and then make the necessary changes such as adjusting the space between the characters, changing the font or the size of the characters, etc.
To close this tutorial, one last tip : do not forget that a flyer must reflect a positive image of your company, of the event you are organising or whatever the reason why you need this flyer… :) So make sure it has a clear, compelling presentation.
Now that you know the basics on how to create a flyer, you won’t have a hard time customising yours.
-> See also: How to create a superb poster in Word in only 3 steps !