Ecology in Madagascar: an ineffective awareness campaign according to 6% of inhabitants

22/05/2019. Environmental protection has become a global priority. The preservation of nature is now one of the ultimate goals set by the citizens of the world. With the degradation, pollution and other impacts through human actions on the various ecosystems, the latter feels (at last) the very importance of safeguarding the environment… or at least what remains of it. But let’s not be pessimistic! Man also wants to preserve the balance between himself and his natural environment. As a supporter of the conservation of nature and the societies in which people live, the Stileex Post wants to make its contribution to this cause. In this article, you will find the results of our survey of the people of Tananarivo to find out what they think about the ecology in Madagascar.

Ecology in Madagascar has an important value for Antananarivo

We approached several inhabitants of the capital of Madagascar, 892 people to be more precise, to see the degree of importance they attach to ecology in Madagascar. The response of the people surveyed is firm and irrevocable since 98% of them think that ecology is of paramount importance for everyone. Only 1% of the inhabitants of Antananarivo do not believe too much in the value of ecology in the Big Island.

Almost all Tananarivians are aware of the importance of ecology in Madagascar.
Almost all Tananarivians are aware of the importance of ecology in Madagascar.

According to the Tananarivians, ecology is important at several levels. The investigation we conducted gave us four main reasons to protect nature. The citizens of Antananarivo (36%) put health well-being in front, but not very far from the preservation of the environment (29%). Of course, 18% of those surveyed are concerned about the legacy to be left to the future generation, but they always keep in mind the economic assets (17%) of a stable and balanced environment.

Tananarivians are always ready to act against pollution

The population of the capital city places a high value on ecology. It is therefore quite obvious that 95% are sensitive to it. In fact, 61% of those surveyed admitted to being very sensitive to environmental protection, if the 34% are sensitive enough. But on the other hand, 4% of the inhabitants of Antananarivo are not really sympathetic to ecology, believing that they do not open up to it and are not interested at all.

Tananarivians are aware of the state of ecology in Madagascar and are ready to act
Tananarivians are aware of the state of ecology in Madagascar and are ready to act

One of the positive points is that the citizens of the Ville des Mille are concerned about ecology, starting with what can harm it. Logically, some 91% of Tananarivians are concerned about the harmful effects of pollution in Antananarivo on the society in which they live, while 8% have radically ignored this fact. In any case, there is still a large number of Tananarivians (86%) who behave as good citizens. The latter believe they can take action to reduce air pollution in the city, or even in the whole country.

Ecology in Madagascar: awareness campaigns are effective

Awareness campaigns are one of many activities to reduce direct or indirect negative impacts on the environment. According to 62% of those surveyed, the process is effective in this fight to safeguard our ecosystem, but some people (31%) are not really convinced that awareness raising is the best option to get as many people as possible to join in this commitment. In fact, there are still 6% of Tananarivians who think that the awareness raising method is totally ineffective.

Awareness-raising, a fairly effective weapon if used for the good of ecology in Madagascar
Awareness-raising, a fairly effective weapon if used for the good of ecology in Madagascar

According to these dissatisfied people, if sensitizations are in vain, each of us (65%) is to blame. For others, the State (22%) or the ecologists (7%) are primarily responsible. Of course, a small part of the citizens of Antananarivo (5%) still think that no one should be blamed. Both in the big cities and in the countryside, awareness remains a powerful weapon in a quest as noble as environmental conservation.

Simple gestures are good for the ecology

Public authorities, international organisations, environmental associations or just individuals are making a lot of effort, and not at all reluctantly. The goal is to change, step by step, the ecological behaviour of every citizen in the country. The results of our surveys confirm that the population of Antananarivo has ecological reflexes. Indeed, this is good news with 40% of Tanananarivians who are permanently concerned about the protection of biodiversity. More than half (52%) have ecological reflexes, either quite often or from time to time.

The well-being of ecology in Madagascar starts with simple gestures
The well-being of ecology in Madagascar starts with simple gestures

Small, selfless but thoughtful gestures are what ecology in Madagascar needs. All those who are already doing it on a daily basis can really be proud. They are acting and fighting for a good cause. Of course, everyone operates in their own way, a little less than half (46%) fight against overpackaging, if 25% still have time for recycling with the sorting of their waste. Others are active in organic products in Madagascar (14%), and some even go so far as to favour public transport (10%), but the objective remains the same… the conservation of our environment.

Self-declared environmental claims are imprecise and ambiguous

It is important to know that the stakes in environmental protection are enormous. They are calculated on a global scale. The figures in our hands prove that people in developing countries, such as Madagascar, do not have complete confidence in self-declared environmental claims made by companies. According to the results of our survey, 75% of Tananarivians are wary of the imprecise and complex allegations made by companies about their commitment to ecology in Madagascar.

Others, more optimistic (14%), are willing to believe in the sincerity and efforts of entrepreneurs. Thanks to the standardization of these self-declarations with the ISO 14021 standard, not only consumers, but also environmentalists feel more reassured. However, 11% of the capital’s residents still hesitate whether or not to trust the credibility of self-declarations.

To conclude this poll on the opinion of the Tananarivians on the ecology in Madagascar

The population of the capital says it is very sensitive and concerned about ecology in Madagascar, it proves it well with the importance it gives to the protection of the environment. It is one thing to want to act, but it is another to practice. Fortunately, there are awareness campaigns for ecology. But do we need to strengthen awareness campaigns or find other, more insightful methods? Indeed, whatever our political orientations, the conservation of the environment is no longer just a simple need, it has become a duty, an obligation towards nature, so that Man can survive a little longer in his natural environment. The solution is already in place… the use of renewable energies.


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