Films in Madagascar: the Tananarivians talk about it!

11/12/2018. When we talk about the leisure activities of the Malagasy people, we often tend to take sports into account, without even mentioning them directly. When people ask why some young people plunge into crime, it is because there are not enough sports facilities to keep them in check, it is often said. That is the sports policy that drives the spirit of eternal youth. Whoa! Time out please, but it’s all about sport or what! Thoughts of a former schoolgirl who had fun skipping gym and sports classes: sit in front of your TV and watch those funny Rajao and Pasitera movies.

With the profusion of film studios in Madagascar, it must be acknowledged that Malagasy cinema is gaining enough momentum to achieve national coverage. But are Malagasy people interested in it? And do they consider that these films deserve their attention? We’re going to try to give some answers through a survey on the subject.

Are films made in Madagascar successful among the Tananarivians?

With all these pirate CDs abounding in the wild, one would be tempted to say that supply follows the logic of demand. Well, out of a total of 961 Tananarivians surveyed, 64% are not used to watching Malagasy series or films. This is not what one might call successful.

Digging deeper into the question, it was found that the disinterested attitude of the other 36 percent (36%) towards Malagasy films is notably linked to their quality. Indeed, 46% of people who do not watch them say that the quality of Malagasy production leaves something to be desired. 27% then argue that the story told in these films is not at all interesting, and 24% find that the scripts are a little too similar to their taste. Finally, 3% say that they do not watch Malagasy cinematographic works because they are too expensive for them.

It should also be noted that among the regulars of Malagasy films, 43% have an exclusive preference for this production, to the detriment of foreign films. On this side, 17% are fans of foreign films. Finally, 40% of them affirm that they like both foreign and Malagasy films.

The most popular types of films and series

Looking at the results of this survey, we can say that Malagasy people like to laugh and be “tapa-tsinay”: the comedy genre does indeed capture the majority of the votes with 72% of the regulars who prefer it.

Love films come in second place, collecting 21% of the votes, while only 4% prefer adventure films, 2% for action films, and 1% for horror films.

The quality of Malagasy films

It must be admitted that a film or series with poor quality images can overwhelm the audience. A look at the question of the quality of Malagasy works as perceived by the public shows that the public really attaches importance to this aspect.

Among those surveyed, 52% of those surveyed recognize that Malagasy films and series are just good enough. 35% then affirm that they are of good quality.

Nevertheless, 4% think that they are of average level, 8% think that their quality is bad, and less than 1% think that films made in Madagascar are simply bad.

The performance of the players

In addition to the question of quality, the general skills of the actors in the films must also be considered. Being a good or bad actor impacts on the audience’s esteem, especially since viewers believe that they can always do better if they were in their place.

50% of the respondents who are used to Gasy movies find that in general, actors and actresses are quite good at their jobs. 42% even say they have merit and classify them as good. 3% then think they have an average level of acting and 4% see them as quite bad. Those who see them as bad actors count, finally, for less than 1%.

What more can be said about this survey on Malagasy films and series?

All these results tend to build little by little the notoriety of Malagasy films. Even if the audience remains average, i.e. 36% of those surveyed, if they ask for more, it’s because they are really fans. Moreover, the enthusiasm and willingness to boost the Malagasy film industry is reflected in the fact that 74% of regulars buy original works.

The only difference between original CDs and pirate CDs is that the latter are cheaper. Yet, among the reasons that prevent people from usually watching Malagasy films, the cost has only taken up 3% of the vote. Could it be that the reason why people buy pirate CDs is that they like to pirate? Or maybe they don’t like to give their money to the producers?

We also notice that our Malagasy actors seem to stand out brilliantly with their audience. Beyond the cultural and socio-economic aspect exploited in films, such as Malok’ila, Miranah, Andrebabe, Ikala Jeannine, and all the others (sorry I can’t list them all), the performance of the actors therefore contributes greatly to the success of these works.


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