Sustainable development of Madagascar: on the road to the country’s progress

29/05/2019. The Sustainable Development Objectives (SDOs), a common global framework and concept, have been the subject of debate for several years. The Malagasy government is currently very active with its international partners, such as the UNDP. Many international organizations strongly support the ambitions of successive state authorities to reduce or even totally eradicate poverty in our country. The Malagasy State, accompanied by international organizations and associations, is mobilizing several projects in parallel to achieve at least one of the objectives set for the sustainable development of Madagascar. Stileex Post obviously encourages the rapid and sustainable development of the Big Island. Our article of the day therefore focuses on sustainable development in Madagascar. We have therefore collected the opinions of the people of Tananarivo on this theme.

The Tananarivians are very sensitive to the sustainable development of Madagascar

The sustainable development of Madagascar is a subject that deeply affects the Malagasy population, especially those in the capital. Indeed, no less than 8 out of 10 Tananarivians feel concerned by the possibility of the country’s progress on the social, economic and, of course, political level. Of the 901 people surveyed in Antananarivo, 34% are very sensitive to this. While 45% were moderately receptive.

The Malagasy people have long been committed to its national sustainable development plan for Madagascar.
The Malagasy people have long been committed to its national sustainable development plan for Madagascar.

Although sustainable development is now a global issue, the subject does not attract all the inhabitants of the “City of a Thousand”. According to our figures, 20% of Tananarivians are not very sensitive to sustainable development in Madagascar, if 1% do not pay any attention to it.

Biodiversity and Global Warming are most important

Obviously, sustainable development in Madagascar, as everywhere else in the world, is spread over several axes and therefore also over different targets, which could not be complete without each other. They have been put in place for the permanent evolution of all existing sectors in the country. Our survey on ecology in Madagascar shows that today, the citizens of the city of Antananarivo attach great importance to the preservation of Madagascar’s biodiversity, among other things to promote green tourism. But other issues such as the fight against global warming, environmental problems and the preservation of natural resources also stand out. See for yourself:

  • Preservation of flora and fauna: 21%
  • The fight against global warming: 20%
  • Preservation of natural resources: 15%
  • Poverty reduction and exclusion: 14%
  • Improving working conditions: 13%
  • Product recycling: 13%
  • Reduction in the standard of living gap between poor and rich countries: 4%
The climatic stakes are enormous in this quest for sustainable development of Madagascar.
The climatic stakes are enormous in this quest for sustainable development of Madagascar.

As we can see, reducing the gaps in living standards between poor and rich countries is one of the authorities’ objectives. But with 4%, it seems that this issue is not the priority for the people of Tananarivo for the Big Island. At least for the time being.

Sustainable development of Madagascar : Consumers are the most involved

Let us recall that sustainable development in Madagascar is spread over (almost) all the active sectors of the island, whether economic, industrial, social, environmental, cultural or political, etc.. According to the people surveyed, consumers in these sectors nowadays have a very large role to play in preserving the environment (63%).

But for the 33% of the capital’s citizens, the state and public authorities also have a duty to protect the health of the planet, if the various companies are only 4% responsible. It can therefore be deduced that consumers in every sector have a share of responsibility in this fight for the environment.

Who’s most responsible?

Let’s turn our attention to the sustainable economic and environmental development of the Big Island. In fact, 61% of the Tananarivians surveyed felt that the consumption of green products does not really contribute to the preservation of the environment. However, 39% are firmly convinced of this.

A country's development begins with the stability of its environment (literally and figuratively).
A country’s development begins with the stability of its environment (literally and figuratively).

Today, we have to admit that this figure of 31%, with “traditional” companies that do not sell green products, is still quite high. However, the majority of Antananarivo’s citizens (nearly 7 out of 10 people) admit that companies selling green products, such as organic products, are much more responsible than other companies.

Trade remains an important vector in the sustainable development of Madagascar.

In any case, the inhabitants of the capital (81%) will not buy green products whose only argument is ecology. This is why it would be more profitable for shopkeepers to combine this strong point with other assets. Several companies and industries therefore primarily promote their products in the “sustainable” category in order to attract new customers (53%).

Several companies are now embarking on sustainable development in support of Madagascar's objectives.
Several companies are now embarking on sustainable development in support of Madagascar’s objectives.

Not only do they develop product lines that strike the right balance between the various sectors in order to achieve a sustainable product, a criterion much sought-after by consumers, but they also market them at unbeatable prices. Indeed, apart from product quality and efficiency (29%) or design (12%), price accessibility (58%) is another criterion well evaluated by the Tananarivians, because of the cost of living.

To conclude this survey on the opinion of the people of Tananarivo on sustainable development in Madagascar

The theme of the day, sustainable development in Madagascar, is quite broad. It focuses on several sectors at the same time. But to sum up, Tananarivian consumers take sustainable development in Madagascar very seriously. The state authorities, accompanied by national and international organisations, are making great efforts to achieve the objectives set. The same is true for the general public, who are the first consumers and also the first to be involved. We all know that Madagascar is still lagging behind among underdeveloped countries, but the inhabitants of the capital remain 60% confident.

This insurance can play on various issues such as the preservation of fauna and flora, the fight against global warming and many others. And in a few years’ time, the economic and social vulnerability of our beloved country will be nothing more than a bad nightmare. Malagasy companies are already offering us sustainable products thanks to the abundance of our natural resources. We are well on the way to sustainable development.


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